Jennifer Carnahan, Owner & Founder, Primrose Park
Jennifer Carnahan's Bio:
As a strategic and energetic general manager and brand marketer with track record of driving marketplace success for some of the top Fortune 500 companies, including: McDonald's Corporation, General Mills and Ecolab, Jennifer decided to take the leap from the safety net of Corporate America and into the realm of Entrepreneurship.
In October, 2014, Primrose Park, a contemporary, specialty women's clothing boutique opened in the heart of Northeast Minneapolis. Through Primrose Park, Jennifer aspires to bring stylish, sophisticated and on-trend clothing to the Twin Cities market, giving women more options for great clothing, without having to shop online or jump on a plane and travel to the east or west coasts or even Europe.
Jennifer envisions her store as a place where women can shop in a welcoming and unpretentious environment through making women feel positive and confident about the way they look every day. With a vision of contemporary comfort that's infinitely feminine, Jennifer has curated collections that resonate across boundaries and cultures.
Jennifer is a proud graduate of Syracuse University's S.I. Newhouse School of Public Communications Broadcast Journalism program and the University of Minnesota's Carlson School of Management MBA program.
Jennifer Carnahan's Experience:
Owner & Founder at Primrose ParkFebruary 2014 - Present | Minneapolis, MN
Inspired by the charming, quaint and tony lifestyle of Primrose Hill London, Primrose Park couriers distinction and high fashion in an urban upscale women’s boutique featuring sophisticated and fresh collections seen on today’s international runways and on celebrities. Brands and designs are curated based on their global appeal and presence – beautiful and fun classic styles with a wink at today’s trends.
Marketing Director at ChamiliaJanuary 2013 - December 2013 | Minneapolis
Built Marketing Center of Excellence to deliver a focused brand strategy and consistent marketing execution across channels, with goal of turning around declining sales and brand. Provided brand oversight and governance across the organization, developed annual marketing plan and quarterly campaign strategies. Led North American and European team of 6 marketers accountable for executing 300+ creative deliverables for quarterly new product releases, advertising & media plans, promotions, public relations, direct mail, social media and online web presence.
Senior Marketing Manager at EcolabMarch 2010 - November 2012
Drove improved year-over-year business results for the PureForce Division (part of Ecolab's largest sector), focused on providing warewash products, platforms and services to full-service and quick-service restaurants and foodservice distribution, through executive leadership, division strategy development, channel management, product management and innovation leadership. Led MBA marketing recruitment at the University of Minnesota for full-time hires and the marketing internship program. Co-led a company-wide marketing career development team and represented Ecolab at the 2012 Women's Foodservice Forum Leadership Conference (nomination from Ecolab executive management). Was the recipient of the 2011 General Manager Award and 2011-2012 Recruiter of the Year Award (University of Minnesota, Carlson School of Management). Founded and served as President of Ecolab's Asian Employee Resource Group, with the objective of strengthening Ecolab's global business through the advancement and leadership of Asian employees through professional development, business partnership and cultural linkage.
Assistant Promotion Marketing Manager at General MillsApril 2007 - June 2008
Drove company growth and value by providing promotion marketing leadership, development of annual promotion marketing plans and provided key linkage between brand management teams and all integrated marketing functions, including: imarketing, consumer promotions and partnerships, price promotions, public relations, package design and agency management. Supervalu Sales Region: Led shopper marketing iniatives across all General Mills brands within Supervalu's corporate retail banners, including: Albertson's, Shaw's, Jewel, Cub Foods and more. Totino's Pizza Rolls: Led the Totino's Pizza Rolls Winter X Games integrated marketing campaign that included the following: promotional Winter X Games packaging, evergreen brand website, online sweepstakes, television & print campaign, on-site event activation, Winter X Games athlete sponsorship and in-store retail activation. Grew volume over prior year to achieve division goals.
Marketing Supervisor at McDonald's Corporation2005 - 2007
Strengthened brand position, market share and year-over-year sales growth through management, leadership and development of annual marketing plans for 650 company-owned and owner-operator stores in McDonald's Midwest Region, accounting for $1 billion annually in sales. Managed agency relationships, owner-operator leadership and regional strategies to ensure successful product launches, promotions and branding initiatives from a corporate to regional level. Was a part of the 2006 Snack Wrap launch team and market test in the Twin Cities for McDonald's nationally.
Assistant Marketing Manager at Galardi Group2004 - 2005
Assisted in developing the national marketing calendar, creative campaigns and strategic plans for Wienerschnitzel and Tastee Freez brands and drove sales by extending the national marketing strategy to the DMA and restaurant level.
Sponsorship Marketing Manager at Major League Baseball & the National Basketball Association1999 - 2004
Managed corporate partnership and team marketing promotions to profitably grow single-game/season ticket sales and corporate sponsorship revenue for the Florida Marlins, Minnesota Timberwolves and Anaheim Angels.
Jennifer Carnahan's Education:
University of Minnesota - Carlson School of Management2007 – 2010MBA
Syracuse University1995 – 1999B.S.Concentration: Broadcast Journalism
Osseo Senior High School1992 – 1995High School DiplomaConcentration: General Area of Study
Jennifer Carnahan's Interests & Activities:
Marketing, Strategic Management, Brand Management, Product Management, Channel Management, Managing People and Organizations; Marathons, Triathlons, World Travel, Volunteer Work